All posts in Real Estate

22 Jan

Seeing The Difference: Real Estate Photography Part 2

In Photography,Real Estate by dosiawhitephotography@gmail.com / January 22, 2016 / 0 Comments

Below is a pretty typical picture of a house listed for sale on the MLS. As a professional real estate photographer, I can see several things wrong with this picture. The angle from which the picture was taken doesn’t really flatter this $700,000 house. The palm trees in the center of the photo obscure the beautiful entryway. While the picture represents what the house looks like from the front, it is average at best and it doesn’t really entice a would be buyer.

PeachHeatherAmateur


 

Below is the same house as photographed by a professional real estate photographer. The angle from which the picture was taken is far more flattering as you can actually see the house (no palm trees obstructing the view). The beautiful two story entry way is revealed as are the dual two car garages. The sky is vibrant and makes the house look even more appealing.

PeachHeatherProWM

There are many reasons to choose a professional real estate photographer (click here for a great article). Seeing the difference between these two pictures is just one reason.

18 Jan

Seeing The Difference: Real Estate Photography

In Real Estate by dosiawhitephotography@gmail.com / January 18, 2016 / 0 Comments

Good real estate photography requires a mastery of skills ranging from technical to artistic. It doesn’t end at the last click of the camera’s shutter. Just like the days of film where negatives were developed, the digital images require processing. Images require some level of editing whether it’s simple enhancements to maximize visual appeal or more advanced editing to remove unwanted or distracting elements. I recently created a short video of before and after photos to highlight the difference between the originally taken photo and the final processed photo.

 

 

24 Oct

Why Professional Real Estate Photography Is Worth It

In Real Estate by dosiawhitephotography@gmail.com / October 24, 2015 / 0 Comments

seethedifferencev2-1If I took a survey and asked which image was more appealing, I have no doubt that everyone would choose the image on the right. Without seeing the image on the right, some might even say the image on the left is okay. But why settle for just okay when listing a home for sale?

92% of home buyers use the Internet as part of their home search

Studies by the National Association of Realtors say that 92% of home buyers use the Internet as part of their home search. Homes with photos are overwhelmingly viewed more often than those without and homes that are professionally photographed sell for at as much as $19,000 more than homes photographed by an amateur.

Homes that are professionally photographed sell for at as much as $19,000 more

A professional real estate photographer knows how to use composition and lighting combined with photo editing software to maximize a home’s visual appeal. Successful realtors understand the importance of professionally taken photographs in their marketing strategy.

The cost of professional real estate photography can be as little as 1/10th of 1% of the list price

Compared to the commission or profits to be gained from a successful property sale, the cost of professional real estate photography can be as little as 1/10th of 1% of the list price. Whether the home is being listed by a realtor or for sale by owner, making a tiny investment in professional real estate photography can give the property the edge in today’s real estate market. Click here to see a portfolio of my recent work.